JURNAL PUSTAKA KOMUNIKASI
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
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"Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023"
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<![CDATA[PENGARUH PENGGUNAAN FACEBOOK TERHADAP PARTISIPASI MASYARAKAT DALAM MENJAGA KEAMANAN DAN KETERTIBAN KOTA MANADO ]]>
<![CDATA[Whitney Kenny Rey Pangkey]]>;
<![CDATA[Rully Viersa Budiman]]>;
<![CDATA[Sekar Puspita Dewi]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v5i1.1879
<![CDATA[Facebook is one of internet-based social interaction platform for the community to participate in various agendas. In Manado, people use Facebook as communication media to participate in maintaining security and order around them. This study focuses on phenomena that occur in society that involve the influence of social media, especially Facebook on public participation in maintaining community security and order of Manado. This study uses the ‘uses and gratifications theory’ as the main theory, where the research method used in this study is a quantitative research method using a questionnaire resulting in a strong relationship between the use of Facebook and public participation in maintaining public security and order in Manado City. This research can be used as basic information for Manado residents to be more aware of circulating criminal issues.]]>
<![CDATA[REFLEKSI KEPEMIMPINAN KRISIS PEMERINTAH PADA FASE AWAL COVID-19 DI INDONESIA ]]>
<![CDATA[Frederik Masri Gasa]]>;
<![CDATA[Herma Retno Prabayanti]]>;
<![CDATA[Yosephine Aurelia Purnomo]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v5i1.1703
<![CDATA[This study uses a qualitative approach that aims to examine the government's crisis leadership during the early period of the COVID-19 pandemic in Indonesia. The COVID-19 pandemic is a crisis that requires appropriate and fast handling from the government as a leader. Leaders must have crisis leadership characteristics in order to get out of crisis situations. The unit of analysis for this research is the December 2, 2020 edition of Kompas.com, entitled “9 Bulan Pandemi Covid-19, Apa yang Salah dengan Penanganan di Indonesia.” Through this news, Kompas.com media is trying to evaluate the government's performance in dealing with COVID-19 in Indonesia. The news text is analyzed using Robert N. Entman's framing analysis model as a data analysis method, which consists of four main elements, namely define problems, diagnose cause, make moral judgment and treatment recommendation. The results show that the three indicators described in the news illustrate that from March to December 2020, the government is considered not to have the characteristics of a crisis leader, namely being responsive, implementing performance management (rewards and consequences) and having good articulation in conveying communication.]]>
<![CDATA[KONTEN MARKETING INSTAGRAM DAN BRAND IMAGE PADA MINAT PENGGUNAAN JASA PERENCANA KEUANGAN ]]>
<![CDATA[Muhamad Mirzan Hasan Bisri]]>;
<![CDATA[Pitoyo Pitoyo]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v5i1.1894
<![CDATA[In marketing and developing a product, companies must have a strategy on how brands can be recognized, communicated and get product positioning in the market through digital promotions using electronic media, one of which is Instagram social media, which in turn will affect interest in using products or services. . This study aims to determine the effect of marketing content and brand image as a mediation on interest in using financial planning services Finansialku.com. The test tool used is SMART PLS 3.0. The results showed that the marketing content variable had a significant effect on brand image and interest in using, and the brand image variable had a significant influence on interest in using services, as evidenced by the partial test or t-test showing the P Values below 0.05. Likewise, the path analysis test shows the results that brand image mediates between marketing content variables and interest in using the services of financial planners at Financialku.com as evidenced by P Values below 0.05.]]>
<![CDATA[NARASI REVITALISASI PADA PERSPEKTIF PENDIRI JEMBER FASHION CARNAVAL ]]>
<![CDATA[Gati Dwi Yuliana]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v5i1.1830
<![CDATA[Narrative is the essence of human form of communication. Jember Fashion Carnival (JFC) chose a fashion carnival as a medium for telling stories about social struggles that became his dream. This study focuses on how JFC builds a narrative story at each of its carnival events. So that this research is expected to be able to comprehensively explain how a carnival builds a narrative through a storytelling approach as an effort to revitalize the arts in order to maintain the sustainability of a tourism program. This study uses the theory of the narrative paradigm to explain how individuals create meaning in life through dialogue in various mediums. This study uses a qualitative approach, Case study Methode with interview techniques. Research informants are representatives of JFC management. The results of the study show that the way JFC builds its main narrative is by appointing the figure of Dynand Fariz himself as the founder. This is because Dynand Fariz forms his figure as a narrator who tells a story about himself and manifests all his thoughts in all carnival events. The story about the figure of Dynand Fariz melts into a series of carnival defiles that describe the ideals, dreams, and struggles to return the carnival to its essence as an art performance.]]>
<![CDATA[PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PROMOSI SOCIAL COMMERCE USAHA BRO.DO ]]>
<![CDATA[Thallita Affifah Nugroho]]>;
<![CDATA[Farah Citra Azzahra]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v5i1.1883
<![CDATA[Brodo is an industry that runs in the fashion sector and has been running for 11 years. In this modern era, Brodo uses social media as a means of expanding information about the types of products offered by Brodo, namely the features on Brodo's Instagram are used as well as possible. The purpose of this study was to find out how the role of Instagram as a publication media for Brodo. The theory used in this research is Promotion and Marketing Mix 7P. The method used in this study is a qualitative descriptive method. The findings obtained in this study are the maximum utilization results in making Instagram as Brodo's publication media. Supported by the activities that Brodo carries out on its Instagram, consistently and innovatively uploading Brodo content on Instagram and conveying it well by the public. In this study it was found that Brodo has used Instagram as a publication medium and in its implementation Brodo is more focused on providing stories and information through the Brodo.do Instagram platform.]]>
<![CDATA[PENGARUH TAGLINE TERHADAP BRAND AWARENESS PADA SOFTWARE INVOICE PAPER.ID ]]>
<![CDATA[Bella Sukma]]>;
<![CDATA[Rivaldo Rivaldo]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v5i1.1705
<![CDATA[Paper.id is a platform that offers convenience in managing business that can be used by UMKM to large companies. Paper.id uses a tagline which is “Software Invoice #1 in Indonesia”. However, the tagline is difficult to hear and accept in the community. So the purpose of this study is to determine the effect of the tagline on brand awareness on Paper.id invoice software. In this paper, the researcher uses a quantitative approach with data collection methods in the form of online questionnaires which are distributed to a sample of 93 people who are active users of Paper.id, especially those in the North Jakarta area. This study uses primary data, namely data from questionnaires and secondary data, namely data obtained through various literature references, namely the internet, books, journals, to articles published on the internet. This research uses advertising theory, tagline theory and brand awareness theory.The results of this study indicate the influence of the tagline on a brand awareness that is on the Paper.id invoice software by 71.8%. Paper.id and it is recommended in the future to be able to see how much influence the tagline has in advertising so that it is hoped that in the medium or long term to get more and more competitive profits and public interest.]]>
<![CDATA[PENGARUH IKLIM KOMUNIKASI ORGANISASI DAN GAYA KOMUNIKASI PIMPINAN TERHADAP KINERJA PEGAWAI PTS DI RIAU ]]>
<![CDATA[Hendra Hidayat]]>;
<![CDATA[Lisa Anggraini]]>;
<![CDATA[M Ridha]]>;
<![CDATA[Sami’an Sami’an]]>;
<![CDATA[Aminah Swarnawati]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v5i1.1846
<![CDATA[This study aims to analyze the influence of organizational communication climate and also the influence of leadership communication style on employee performance in one of the Riau Private Universities. The research method used in this study is descriptive analysis to provide an overview of respondents and quantitative analysis using multiple linear regression analysis models. The theory used is Organizational Communication Theory and organizational climate theory. The results of this study found that the communication climate in one of Riau's private universities is positive. Likewise, the leadership's communication style which is based on equality (The Equilitarian Style), makes the performance of employees have high trust between employees and leaders. Decisions are made based on mutual agreement, honesty, listening to each other both up and down, and mutual attention for high performance. The influence of a leadership style based on equality (The Equilitarian Style), also makes the organizational climate more responsive, responsible, and integrated and consistent accountability]]>
<![CDATA[STRATEGI KOMUNIKASI HUMAS BNN DALAM MEMBERIKAN INFORMASI KEPADA PUBLIK ]]>
<![CDATA[Didi Permadi]]>;
<![CDATA[Akhmad Habibullah]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v5i1.1901
<![CDATA[This study focuses on Indonesian National Narcotics Agency (BNN) Public Relations in using communication strategies related to delivering information to the public in handling cases involving State Officials. This research was conducted to identify and describe the communication strategy and communication limitations carried out by BNN public relations regarding handling cases involving State Officials. This research uses a qualitative approach with a case study methodology through in-depth interviews as the primary data collection method. This study uses a constructivist paradigm in viewing the problem. The theory used in this study is the Berlo model of communication and communication strategy theory (SMCR). The results of this study indicate that BNN Public Relations does not use a particular communication strategy in conveying information to the public regarding the handling of cases involving State Officials. BNN Public Relations also does not have communication limitations regarding delivering information to the public.]]>
<![CDATA[MOTIF DAN KEPUASAN KOMUNITAS ACID PADA MEDIA SOSIAL DISCORD SEBAGAI SARANA PEMENUHAN KEBUTUHAN INFORMASI ]]>
<![CDATA[Maria Clara Irsa Setya Tumewu]]>;
<![CDATA[Nani Kurniasari]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v5i1.1680
<![CDATA[Computer Mediated Communication encourages the formation of virtual communities in the new media era. The shift in communication patterns to become more effective and efficient is one of the advantages that can be felt through the presence of the Internet in the daily life of its users. Discord as the main medium for exchanging information for members of the Indonesian Autoclutch community, specifically discusses sim racing or virtual racing which is in great demand by various social, economic, and age groups. Thus, the existence of Discord as a means of fulfilling information needs that has been used by more than 100 million users every month is interesting to be studied further. This study aims to analyze Discord as a medium for meeting the information needs of the ACID community using Uses and Gratifications Theory. The methodology used in this study is based on the positivistic paradigm, through a quantitative approach, with an explanatory type, using measuring tools in the form of a questionnaire, simple correlation analysis data analysis techniques, and Discrepancy Theory to see a comparison between motives and satisfaction obtained. The results showed that there was a moderate level of satisfaction with a percentage of 82%.]]>
<![CDATA[ANGKRINGAN SEBAGAI RUANG PUBLIK DAN SARANA INTERAKSI SOSIAL DI KOTA BOGOR ]]>
<![CDATA[Retno Dyah Kusumastuti]]>;
<![CDATA[Airlangga Surya Kusuma]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 5, No 1 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v5i1.1850
<![CDATA[Angkringan currently acts as a public space in various cities, including in the city of Bogor. The advantages of angkringan, which offer cheap food and drinks, and give customers the freedom to socialize, make angkringan as an ideal public space for social interaction, especially for the lower middle class. The purpose of this study is to describe in detail how the role of angkringan as a public space and as a means of social interaction in the city of Bogor. The research method used for this study is descriptive qualitative with a case study approach. The data collection technique used in this study was observation and literature review method. This study shows that social interactions in angkringan happened in the form of social contact and interpersonal communication. The social contact in angkringan occured when angkringan customers learn and accept the norms that apply in angkringan, namely egalitarian norms and emphasis on face-to-face communication. The existence of these two norms enabled an effective and intese interpersonal communication. This made angkringan as a public space that can facilitate better social interaction for urban communities in Bogor City.]]>
